Why should I buy promotional products? No one is going to look at anything other than the internet or my business card for my phone number.
We will not deny the fact that is may be true but what things like pens, adhesive notes pads, mugs and other specialties do is keep you in the front of their mind so that when they go to the internet and search for your product or services they will think of you BEFORE your competitor. Another thing that promo products help with is brand recognition. If the same customer were to search on the internet for your product or services and you are in the top of the listings they are most likely to choose you because they recognize your name (brand).
You don’t NEED to have one but a logo is part of your brand. Do you think McDonalds or Apple would have gotten very far without a logo? No need to worry. We can help you with that too!
The American Marketing Association (AMA) defines a brand as “a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.”