How to Make the Environment an Effective Marketing Tool
by On Point Promotions | Apr 6, 2017
Do you celebrate Earth Day? The day marks the anniversary of the beginning of the modern environmental movement on April 22, 1970. The cry at the time for the environment was to Reduce! Reuse! Recycle! Now, those directives are part of everyday life across the nation.
Whether or not Earth Day is a holiday in your business, taking care of the environment is something everyone appreciates, which means it is another way to connect with your clients and potential customers.
How to celebrate the environment and market your business at the same time
Let’s go back to the original call from the beginnings of Earth Day – Reduce! Reuse! Recycle! As citizens, manufacturers, and businesses, we promote efforts to sustain and improve the environment, so let’s demonstrate our intentions with our marketing, too. On Point Promotions & Embroidery can help you with that.
Reduce!
Show your customers that you support the effort – in fact, make it so everyone knows! Give your customers grocery tote bags – with your name and logo emblazoned on the front, of course. The bags stay in their vehicles and enter their shopping venues and homes on a regular basis. The bags from one of our preferred vendors, Kool Pak, are the large sized ones that are sturdy and recyclable once worn out.
You can move a step up and provide your customers with insulated grocery totes from Kool Pak, too.
They have a front pocket, zipper closing, and best of all, have hard bottom inserts so they stand up nicely. Even they are recyclable and come in a wide variety of bright colors. This is a promotional item your client will keep and use. That means your business stays in front of them, too.
Reuse!
Saving the environment is not always about trash, or eliminating trash. Sometimes being environmentally-minded is about adding something to the environment that is not just useful, but beautiful. Preserving meadows, prairie lands, wetlands, and other geospheres keeps the earth’s living things in balance. Plants clean the air, bees who feast on the nectar from blossoms pollinate our food and yes, create that sweet honey.
So by adding something to our backyards, pots in front of our doors, and in garden beds, we contribute. That’s why the seed products from American Greenwood can speak volumes to your customers. Their products are made with paper embedded with wildflower seeds. So when the item has been used up, it can simply be planted. The material from which it is made is biodegradable and the seeds will settle into the soil and sprout up.
Products vary from bookmarks to coasters to business cards and wristbands! Of course, you can also get packages of seeds (including vegetables), greeting cards, and postcards, too.
Your logo and greeting is printed on the items along with a note explaining that the item can be "planted." While a portion of the card or bookmark may be buried, the resulting plants will be an ongoing reminder – and experience. And you and your business will be remembered for that experience.
Recycle!
One of the biggest environmental problems we face globally is the disposal of tires. They don’t break down in the landfills or giant piles around the world. They just create mounds of places for rodents and insects to live and proliferate. They produce a health hazard as well as a disposal predicament. But, you can show that you support the earth, as well as the solutions we all need by offering products made from discarded tires.
No, the products aren’t stinky or dirty. In fact, Americanna products turn the problem product upside down. They offer things like tire coasters that are an item that will remain on desktops, in cup holders in vehicles, and on top of conference room tables for ages! And, of course, your branding, your message, and your business will remain right there with the item, too.
The tire coasters can come in a wide variety of shapes and sizes. From geometric shapes to sports, animals or even a CFL bulb, you can find a shape fits into your industry. There’s even a splat to show you have a sense of humor!
Another product make from discarded products is the recycled tired key tags from Americanna. This company has the environment in mind with all its products. The key tag is sturdy, backed with recycled tire material and is perfect to keep your business brand in the hand, purse or pocket of your customers. You not only say the environment is important, you show your commitment through the promotional products you give.
Promotional products reflect who you are
While it's fun to go to the festivals and carnivals throughout the year, all the plastic toys and tchotchkes aren’t necessarily what you want on your desk or at home. The same goes for trade shows, business booths, and other events and giveaways. Promotional items are products you want to give your clients and prospects that reflect who you are. Sometimes that might be a fun, inexpensive item to make them smile. It might be a treat to get them through the drudgery of an afternoon. But every item you choose should have a purpose behind it – and you should know that it will reflect you and your business.
That’s why promotional items are not limited – by anything! You want the products you select to give the right impression. Environmentally focused products reflect your commitment not only to the environment, but to your customers – and their future, too.
Let On Point Promotions & Embroidery help you create a great impression that will serve you well for a long time. Contact us online today or by phone at 317-762-4309.